Why You Should Consider a Seller’s Motivation before You Negotiate
October 30th, 2007The challenge facing real estate professionals trying to market and sell real estate investment property and those trying to invest in rental income property begins with the seller’s state of mind. Is the seller motivated to sell?
If not, the seller will generally ignore any advice that a real estate professional suggests about the fair market value of the property and insist on a price that is much too high compared to similar rental property sales locally.
In this case, an over zealous real estate agent ends up taking an over-priced listing and for the next six months must watch (despite exhaustive efforts to market the property) fail to generate even one response. Or worse, must standby and watch the unmotivated seller turn down (often with no room for negotiation) offers made by real estate investors at fair and attractive prices more in line with fair market value.
The question is not seller desperation, though. If the seller is desperate to sell, chances are good that he or she will be extremely responsive to an income property expert, and overly cooperative to do whatever it takes to unload the property. Here, just posting the property will draw the buyers.
The issue is seller motivation. There are numerous reasons why a seller might be motivated to sell an income property short of giving away the farm. Maybe needed repairs are too costly (or management-intensive) for the property owner or perhaps the owner is relocating to a different area. It is normal in real estate investing for investors to roll equity from one investment property to a larger, newer rental property using an IRC 1031 tax-deferred exchange.
Negotiating with a seller who is motivated (though not desperate) can be a win, win situation for all parties concerned, and certainly makes working with real estate investment property a whole lot more fun.
On the other hand, trying to negotiate with an unmotivated seller (far from desperate and with no legitimate reason to sell) can prove futile. Why, because he or she simply wants to conduct a fishing expedition—to market his or her investment property at a price too good to refuse in hopes of snagging a highly motivated (or desperate) buyer.
The best thing you can do (whether you are a real estate agent or investor) is to examine a seller’s motivation. Before you jump in and waste your time and effort on an over-priced rental property offered by a seller with no reason to sell, think about it.
Real estate investing contains an ocean of motivated buyers and sellers, and your greatest successes are bound to come when you pair the two. Do yourself a favor and question the motivation of a seller. If you conclude that it does not exist, consider moving on.
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