Whenever a real estate agent makes the transition from residential property to residential income property, the tendancy is to present the income property to the one doing the real estate investing the same way houses are presented to a home buyer. This can lead to (shall I say?) a rather embarrassing moment when you make your presentation to the investor.

Let me illustrate with a real story. A number of years ago when I attempted to present a large rental property investment to a real estate investor by referring to it as “beautiful” his response quickly taught me a lesson about investing in rental property that has never been forgotten. “Jim,” he said, “only women are beautiful. How much money does it make?”

So begin with the correct concept when you start working with income property. It’s not the waving palm trees and arched door ways that make a property appealing. Foremost, it’s the bottom line. How much money does it make?

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